Traffic & Conversion

Send the right traffic. Convert the right pages.

Diagnose where traffic is being wasted and where pages are starved. Targeted ad & content recommendations follow.

Glance views

5.7M

+2.3% YoY

Conversion

10.49%

+0.23pts YoY

ASINs · traffic up / CVR down

Action: content refresh

ASINs · CVR up / low traffic

Action: increase advertising

Traffic vs CVR over time

Bubble size = GMS YTD · click any bubble to drill into the ASIN.

Traffic up · CVR down — refresh content

6 ASINs

CVR up · low traffic — invest in ads

5 ASINs

By marketplace

By category